Today when discussing our SEO packages with a client he referred to it as the same as what he used to pay the Yellow Pages 10 years ago. I think this is a great analogy and I have to admit he is right on the money. The bottom line is this, 40% of all clicks go to the guy in the first position.
So what does 40% mean to you if you were in the first positition. Ii will use this clients numbers as an example.
This client is in a small market in California, and his keyword search volume is 2900 searches per month.